It is confirmed that the singer Lana Del Rey will be the new face of the autumn campaign and the Christmas adverts for H&M.
According to Chloe Bowers, the PR manager of H&M, they were looking for a style icon and a singer to model their autumn/winter 2012/13 collection and Lana was the perfect choice.
The theme of the campaign is a modern and feminine woman with a soft attitude. Curves and waist are important in autumn's silhouette.
Lana Del Rey quickly made a sensation with her music and her style too. The way she dresses and does her hair is inspiring for many young girls and brings back the 60's culture.
According to Chloe Bowers, the PR manager of H&M, they were looking for a style icon and a singer to model their autumn/winter 2012/13 collection and Lana was the perfect choice.
The theme of the campaign is a modern and feminine woman with a soft attitude. Curves and waist are important in autumn's silhouette.
Lana Del Rey quickly made a sensation with her music and her style too. The way she dresses and does her hair is inspiring for many young girls and brings back the 60's culture.
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